There are many reasons you may want to have your business advertised through using social media. Some popular social media sites are Twitter, Facebook, Linked In, StumbleUpon, Reddit, Pinterest, Tumblr, and many more that are not named here. After you have setup a page for your business on any social media site, what do you do next? Do you let the page sit there and expect traffic to flow to it? If you already have people coming inside your retail business, do you think they will automatically go to a social media site to find you and follow you there too? If these are your thoughts, you really are dreaming!
There are so many marketing companies online screaming for everybody’s attention. So in order for your site to be noticed you will have to do more than just building a business page. You will have to find ways to let people know that your page exists. Having Likes, Follows, Tweets, Google+, and comments to your blogs will help boost your business. Social media will help you to have all of this if you know how to get traffic to your site. One way to drive traffic to your site is to continuously repeat your message over and over again. You may get tired of posting and advertising your business numerous times throughout the day, but you have to start somewhere on letting people know your business exists. If people see your message several times, your business will start being remembered and people will start to click through your site to see what your business has to offer.
The more traffic you have coming into your social media site, the more likes, follows, tweets and so forth your business will get. This will add value to your business because it is proof that your business is what you prove it to be. It shows you are honest and trustworthy because you will have proof to show that people like your page. If a lot of people like your page others will start to engage in it, especially if its attractive. You will look like an expert for the product that you are advertising/selling.
Don’t just use social media sites as the main spotlight for your business. You should have a separate business website setup. Use the social media as a way to get more traffic to your business website. You should only use the social media to advertise your business, connect with other people, network with people who have similar interests, and so on. I use Twitter a lot. I tweet my blog articles multiple times throughout the day. I share posts on Facebook multiple times a day. I blog daily on my blogging platform. I do this to get my brand out there and to get more traffic coming to my website. On all of my posts, I include a link to my website.
An advantage of having a large flow of traffic interacting on your social media site is a potential to convert customers into sales. People are on social media sites for many reasons. So you do not need to be selling them something all the time. Your social media site should be your market to draw interest in your business. If you want to convert more sales, you will need to rank high in search engines. Put keywords that you think people will search for in the market you are in. If you have a great presence on the internet, chances are you should rank high in searches. Some popular search engines are Google, Yahoo and Bing.
Interacting on your social media sites daily will be the best strategy to drive a lot of traffic to your website. Connecting with your targeted audience everyday will show that you are social and serious about your business. It will show that you are not a slacker and gain the trust of more online viewers. I post regularly on my Twitter page everyday all throughout the day. When my friends see my tweets on what I am posting, most of the time they retweet my posts and their friends become interested. I get friend requests all the time from people following my tweets and wanting to keep up with what I am talking about. Also Facebook has had a great impact on my business. I engage on my Facebook page daily. I am posting links and other information about my business multiple times a day. I do this to have a chance to consistently show up in Facebook news feed. This increases my chances of people who are not already my friends to see my page and subscribe to my page. See how social media helps increase traffic to your websites. I am also engaged in Google +, Blogger.com, LinkedIn and Pinterest. The more engaged you are on your sites, the quicker you will rank high in social media news feeds and more people will see your site.
On your social media pages always include links to your website. If you write a blog post, include your website and social media links which gives more of an opportunity for people to connect with you. Put call to action (CTA) on your website and blog posts. Give away free items to get people to subscribe. You can give them a free ebook, video or newsletters in exchange for their email. If you have an email autoresponder set up (Aweber & GetResponse) include in your signature links to your social media or icons.
Even if you don’t have an online business, this will work for offline marketing also. You just have to remember to include links to your social media pages on the brochures, trade show banners, menus, pamphlets, business cards and so on. Network with other businesses every where you go. As we know, word of mouth is best advertising policy. Spread the word about other people’s businesses by sharing their updates or even going to their social media sites and comment on blog posts. I have driven much traffic to my site through the use of social media. If you interact on these sites daily or on a regular basis, you will see an increase in traffic and sign ups. Keep at it and don’t stop posting information daily to your sites, your will soon be in high ranking on in the social media news feeds on a consistent basis.